{"id":1045280,"date":"2026-10-27T08:44:09","date_gmt":"2026-10-27T03:14:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1045280"},"modified":"2026-10-27T12:04:20","modified_gmt":"2026-10-27T06:34:20","slug":"netflix-users-are-watching-less-not-opening-the-app-as-often","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/27\/netflix-users-are-watching-less-not-opening-the-app-as-often\/","title":{"rendered":"Netflix users are watching less, not opening the app as often"},"content":{"rendered":"<p>Netflix Inc. users are watching the streaming service less than they once did, the latest sign of engagement woes for the world\u2019s most valuable entertainment company, according to people familiar with the matter.<\/p>\n<p>Customers aren\u2019t opening the app on as many days a month as they did a couple of years ago, said the people, who asked not to be identified because the data is confidential. The company uses a metric known as QPD, or qualified play days, to measure how often customers use the app.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix Inc. users are watching the streaming service less than they once did, the latest sign of engagement woes for the world\u2019s most valuable entertainment company, according to people familiar with the matter. Customers aren\u2019t opening the app on as many days a month as they did a couple of years ago, said the people, who asked not to be identified because the data is confidential. The company uses a metric known as QPD, or qualified play days, to measure how often customers use the app.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1045280","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1045280"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045280\/revisions"}],"predecessor-version":[{"id":1045281,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045280\/revisions\/1045281"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1045280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1045280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1045280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}