{"id":1045278,"date":"2026-10-27T08:45:01","date_gmt":"2026-10-27T03:15:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1045278"},"modified":"2026-10-27T12:05:56","modified_gmt":"2026-10-27T06:35:56","slug":"barc-blackout-opens-a-new-channel-for-tv-viewership-data","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/27\/barc-blackout-opens-a-new-channel-for-tv-viewership-data\/","title":{"rendered":"BARC blackout opens a new channel for TV viewership data"},"content":{"rendered":"<p>The suspension of Broadcast Audience Research Council (BARC) ratings has created an opening for cable and DTH operators to establish alternative sources of television viewership data under the Ministry of Information and Broadcasting\u2019s TV Ratings Policy, which permits distribution platform operators (DPOs) to publish data collected from their subscribers.<\/p>\n<p>GTPL Hathway has made an early move by publishing data from its return-path-data (RPD)-based service, but the larger question is whether operator-led measurement can emerge as a credible industry-wide alternative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The suspension of Broadcast Audience Research Council (BARC) ratings has created an opening for cable and DTH operators to establish alternative sources of television viewership data under the Ministry of Information and Broadcasting\u2019s TV Ratings Policy, which permits distribution platform operators (DPOs) to publish data collected from their subscribers. GTPL Hathway has made an early move by publishing data from its return-path-data (RPD)-based service, but the larger question is whether operator-led measurement can emerge as a credible industry-wide alternative.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1045278","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1045278"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045278\/revisions"}],"predecessor-version":[{"id":1045282,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045278\/revisions\/1045282"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1045278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1045278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1045278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}