{"id":1045083,"date":"2026-10-26T11:23:11","date_gmt":"2026-10-26T05:53:11","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1045083"},"modified":"2026-10-26T11:23:11","modified_gmt":"2026-10-26T05:53:11","slug":"explained-how-youtube-watching-experience-is-set-to-improve-with-next-gen-streaming-technology","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/26\/explained-how-youtube-watching-experience-is-set-to-improve-with-next-gen-streaming-technology\/","title":{"rendered":"Explained: How YouTube watching experience is set to improve with next-gen streaming technology"},"content":{"rendered":"<p>YouTube is about to enhance its video streaming experience with an upcoming move to next-generation video compression technology that promises sharper visual quality while consuming comparatively less internet bandwidth. Earlier this year, the Alliance for Open Media finalised the official specifications for the AV2 codec. Engineering projections indicate that AV2 is roughly 25% to 32% more efficient than its predecessor, AV1. In practical terms, this efficiency gain allows platforms to stream noticeably higher-definition video at existing bitrates, or maintain sharp, pristine image clarity at significantly lower bitrates, essentially cutting down total data consumption for viewers.While major streaming peers such as Netflix, Amazon, and Apple have remained silent regarding their deployment roadmaps, YouTube is moving ahead openly. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is about to enhance its video streaming experience with an upcoming move to next-generation video compression technology that promises sharper visual quality while consuming comparatively less internet bandwidth. Earlier this year, the Alliance for Open Media finalised the official specifications for the AV2 codec. Engineering projections indicate that AV2 is roughly 25% to 32% more efficient than its predecessor, AV1. In practical terms, this efficiency gain allows platforms to stream noticeably higher-definition video at existing bitrates, or maintain sharp, pristine image clarity at significantly lower bitrates, essentially cutting down total data consumption for viewers.While major streaming peers such as [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,4,11],"tags":[],"class_list":["post-1045083","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1045083"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045083\/revisions"}],"predecessor-version":[{"id":1045084,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1045083\/revisions\/1045084"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1045083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1045083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1045083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}