{"id":1044247,"date":"2026-10-17T08:19:24","date_gmt":"2026-10-17T02:49:24","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1044247"},"modified":"2026-10-17T08:27:01","modified_gmt":"2026-10-17T02:57:01","slug":"festive-cheer-is-high-but-shoppers-are-counting-every-rupee","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/17\/festive-cheer-is-high-but-shoppers-are-counting-every-rupee\/","title":{"rendered":"Festive cheer is high, but shoppers are counting every rupee"},"content":{"rendered":"<p>The festival wallet is opening up. But Indian shoppers are being more selective about what goes into their carts. From big-ticket buys to festive essentials, early trends suggest consumers are still willing to spend, albeit with a sharper eye on price, value and utility. <\/p>\n<p>According to global research and analytics firm YouGov\u2019s India Festive Shopping Report 2026, based on a nationally representative survey of 1,077 consumers, 26% of consumers plan to stick to their usual festive budget but shop smarter. Another 23% intend to cut back on non-essential purchases, while only 14% said they expect to spend more than last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The festival wallet is opening up. But Indian shoppers are being more selective about what goes into their carts. From big-ticket buys to festive essentials, early trends suggest consumers are still willing to spend, albeit with a sharper eye on price, value and utility. According to global research and analytics firm YouGov\u2019s India Festive Shopping Report 2026, based on a nationally representative survey of 1,077 consumers, 26% of consumers plan to stick to their usual festive budget but shop smarter. Another 23% intend to cut back on non-essential purchases, while only 14% said they expect to spend more than last [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1044247","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1044247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1044247"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1044247\/revisions"}],"predecessor-version":[{"id":1044269,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1044247\/revisions\/1044269"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1044247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1044247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1044247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}