{"id":1044154,"date":"2026-10-16T11:16:28","date_gmt":"2026-10-16T05:46:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1044154"},"modified":"2026-10-16T11:16:28","modified_gmt":"2026-10-16T05:46:28","slug":"netflix-us-tv-viewership-falls-to-7-8-as-youtube-tops-14-amid-rising-competition","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/16\/netflix-us-tv-viewership-falls-to-7-8-as-youtube-tops-14-amid-rising-competition\/","title":{"rendered":"Netflix US TV viewership falls to 7.8% as YouTube tops 14% amid rising competition"},"content":{"rendered":"<p>Netflix is losing its share of US TV viewership. The streaming platform accounted for 7.8% of all television viewing time in the US this year, down from 8.8% a year ago. Meanwhile, YouTube&#8217;s share increased from 13.4% to more than 14%. These figures show that Americans are spending a smaller share of their TV-watching time on Netflix and more time watching YouTube, according to Nielsen data.<\/p>\n<p>Netflix is also facing pressure to reduce costs. On Wednesday, Netflix announced plans to cut around 6% of its workforce, affecting roughly 1,000 employees. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix is losing its share of US TV viewership. The streaming platform accounted for 7.8% of all television viewing time in the US this year, down from 8.8% a year ago. Meanwhile, YouTube&#8217;s share increased from 13.4% to more than 14%. These figures show that Americans are spending a smaller share of their TV-watching time on Netflix and more time watching YouTube, according to Nielsen data. Netflix is also facing pressure to reduce costs. On Wednesday, Netflix announced plans to cut around 6% of its workforce, affecting roughly 1,000 employees.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,15,4],"tags":[],"class_list":["post-1044154","post","type-post","status-publish","format-standard","hentry","category-bpo-hindustantimes","category-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1044154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1044154"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1044154\/revisions"}],"predecessor-version":[{"id":1044155,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1044154\/revisions\/1044155"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1044154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1044154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1044154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}