{"id":1043965,"date":"2026-10-16T09:14:56","date_gmt":"2026-10-16T03:44:56","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1043965"},"modified":"2026-10-16T09:44:00","modified_gmt":"2026-10-16T04:14:00","slug":"cii-flags-36-bn-gap-in-media-ambition","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/16\/cii-flags-36-bn-gap-in-media-ambition\/","title":{"rendered":"CII flags $36-bn gap in media ambition"},"content":{"rendered":"<p>India\u2019s media and entertainment industry must accelerate annual growth from 9% to 15.3% to achieve its $100-billion ambition by 2035, as it faces a potential $36-billion shortfall at current growth rates, according to a report by the Confederation of Indian Industry (CII) released on Thursday. <\/p>\n<p>The industry, valued at $32 billion in 2025, is projected to reach around $64 billion by 2033 if its growth trajectory remains unchanged, according to the report, \u2018The New Economics of Media &amp; Entertainment. Released at CII\u2019s Big Picture Summit 2026, it calls for policy reforms, stronger revenue models, increased investment and greater ownership of intellectual property (IP) to unlock growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s media and entertainment industry must accelerate annual growth from 9% to 15.3% to achieve its $100-billion ambition by 2035, as it faces a potential $36-billion shortfall at current growth rates, according to a report by the Confederation of Indian Industry (CII) released on Thursday. The industry, valued at $32 billion in 2025, is projected to reach around $64 billion by 2033 if its growth trajectory remains unchanged, according to the report, \u2018The New Economics of Media &amp; Entertainment. Released at CII\u2019s Big Picture Summit 2026, it calls for policy reforms, stronger revenue models, increased investment and greater ownership of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1043965","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1043965"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043965\/revisions"}],"predecessor-version":[{"id":1043986,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043965\/revisions\/1043986"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1043965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1043965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1043965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}