{"id":1043855,"date":"2026-10-16T08:14:47","date_gmt":"2026-10-16T02:44:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1043855"},"modified":"2026-10-16T08:14:06","modified_gmt":"2026-10-16T02:44:06","slug":"homegrown-firms-enter-budget-smartphone-market-as-memory-chip-prices-rise","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/16\/homegrown-firms-enter-budget-smartphone-market-as-memory-chip-prices-rise\/","title":{"rendered":"Homegrown firms enter budget smartphone market as memory chip prices rise"},"content":{"rendered":"<p>Kolkata: India&#8217;s budget smartphone market is set for a fresh wave of homegrown challengers as a sharp surge in memory chip prices forced global players to pare their presence in the sub-Rs 20,000 segment, creating an opening for the local companies. <\/p>\n<p>After wearable brands Mivi and Boltt entered the sub-Rs 15,000 smartphone market through Flipkart, rivals Noise, boAt and GoBoult are also exploring entry into the category and holding discussions with e-commerce marketplaces, three senior industry executives said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolkata: India&#8217;s budget smartphone market is set for a fresh wave of homegrown challengers as a sharp surge in memory chip prices forced global players to pare their presence in the sub-Rs 20,000 segment, creating an opening for the local companies. After wearable brands Mivi and Boltt entered the sub-Rs 15,000 smartphone market through Flipkart, rivals Noise, boAt and GoBoult are also exploring entry into the category and holding discussions with e-commerce marketplaces, three senior industry executives said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1043855","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1043855"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043855\/revisions"}],"predecessor-version":[{"id":1043887,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043855\/revisions\/1043887"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1043855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1043855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1043855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}