{"id":1043479,"date":"2026-10-15T08:47:38","date_gmt":"2026-10-15T03:17:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1043479"},"modified":"2026-10-15T08:49:49","modified_gmt":"2026-10-15T03:19:49","slug":"tata-play-bets-on-coexistence-of-dth-and-streaming-with-new-a-rs-199-live-tv-app","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/15\/tata-play-bets-on-coexistence-of-dth-and-streaming-with-new-a-rs-199-live-tv-app\/","title":{"rendered":"Tata Play bets on coexistence of DTH and streaming with new a Rs 199 live TV app"},"content":{"rendered":"<p>Tata Play is expanding beyond its traditional direct-to-home (DTH) business with a new app that brings more than 500 live television channels to connected TVs without a set-top box or dish antenna, but the company is not preparing to move away from satellite television. <\/p>\n<p>The launch comes as India&#8217;s paid DTH industry faces mounting subscriber losses. The active subscriber base of the four paid DTH operators fell 13.4% year-on-year to 48.56 million as of June 30, 2026, from 56.07 million a year earlier, according to the Telecom Regulatory Authority of India&#8217;s (TRAI) performance indicator report for the April-June quarter. The industry also lost subscribers sequentially, with the base declining from 49.05 million in March, underscoring the pressure on traditional pay-TV distribution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Play is expanding beyond its traditional direct-to-home (DTH) business with a new app that brings more than 500 live television channels to connected TVs without a set-top box or dish antenna, but the company is not preparing to move away from satellite television. The launch comes as India&#8217;s paid DTH industry faces mounting subscriber losses. The active subscriber base of the four paid DTH operators fell 13.4% year-on-year to 48.56 million as of June 30, 2026, from 56.07 million a year earlier, according to the Telecom Regulatory Authority of India&#8217;s (TRAI) performance indicator report for the April-June quarter. The [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1043479","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1043479"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043479\/revisions"}],"predecessor-version":[{"id":1043500,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043479\/revisions\/1043500"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1043479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1043479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1043479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}