{"id":1043129,"date":"2026-10-14T09:51:23","date_gmt":"2026-10-14T04:21:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1043129"},"modified":"2026-10-14T10:41:12","modified_gmt":"2026-10-14T05:11:12","slug":"zoho-freezes-pay-hikes-cuts-marketing-spend-amid-rising-ai-costs-sridhar-vembu","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/14\/zoho-freezes-pay-hikes-cuts-marketing-spend-amid-rising-ai-costs-sridhar-vembu\/","title":{"rendered":"Zoho freezes pay hikes, cuts marketing spend amid rising AI costs: Sridhar Vembu"},"content":{"rendered":"<p>NEW DELHI: Homegrown technology firm Zoho Corporation has paused its annual pay hikes and pruned its marketing expenditure, citing sharply escalating Artificial Intelligence (AI) infrastructure costs and an uncertain outlook for the software sector, founder Sridhar Vembu said on Tuesday. <\/p>\n<p>In a post on social media platform X, Vembu described the global employment landscape for the software sector as &#8220;grim&#8221; and said that the company has kept its headcount flat for the past 18 months while making efforts to avoid mass layoffs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Homegrown technology firm Zoho Corporation has paused its annual pay hikes and pruned its marketing expenditure, citing sharply escalating Artificial Intelligence (AI) infrastructure costs and an uncertain outlook for the software sector, founder Sridhar Vembu said on Tuesday. In a post on social media platform X, Vembu described the global employment landscape for the software sector as &#8220;grim&#8221; and said that the company has kept its headcount flat for the past 18 months while making efforts to avoid mass layoffs.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,4,17],"tags":[],"class_list":["post-1043129","post","type-post","status-publish","format-standard","hentry","category-it-2-the-new-indian-express","category-newspapers","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1043129"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043129\/revisions"}],"predecessor-version":[{"id":1043149,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043129\/revisions\/1043149"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1043129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1043129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1043129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}