{"id":1043101,"date":"2026-10-14T09:36:25","date_gmt":"2026-10-14T04:06:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1043101"},"modified":"2026-10-14T10:08:07","modified_gmt":"2026-10-14T04:38:07","slug":"sony-bets-on-platform-agnostic-content-in-south-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/14\/sony-bets-on-platform-agnostic-content-in-south-push\/","title":{"rendered":"Sony bets on platform-agnostic content in South push"},"content":{"rendered":"<p>Sony Pictures Networks India (SPNI), which is entering the highly competitive southern entertainment market, is looking to monetise content through a platform-agnostic strategy while continuing to bet on the relevance of linear or traditional television. <\/p>\n<p>\u201cThere is no empirical data (on the decline in linear TV viewership), and cord-cutting is happening in a very small percentage,\u201d Rajaraman Sundaram, chief content officer \u2013 south regional, SPNI, said ahead of the launch of Sony VIZHA, a Tamil general entertainment channel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Pictures Networks India (SPNI), which is entering the highly competitive southern entertainment market, is looking to monetise content through a platform-agnostic strategy while continuing to bet on the relevance of linear or traditional television. \u201cThere is no empirical data (on the decline in linear TV viewership), and cord-cutting is happening in a very small percentage,\u201d Rajaraman Sundaram, chief content officer \u2013 south regional, SPNI, said ahead of the launch of Sony VIZHA, a Tamil general entertainment channel.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1043101","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1043101"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043101\/revisions"}],"predecessor-version":[{"id":1043127,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043101\/revisions\/1043127"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1043101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1043101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1043101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}