{"id":1043100,"date":"2026-10-14T09:35:45","date_gmt":"2026-10-14T04:05:45","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1043100"},"modified":"2026-10-14T10:07:50","modified_gmt":"2026-10-14T04:37:50","slug":"amazon-pay-bets-on-credit-turns-to-small-towns","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/14\/amazon-pay-bets-on-credit-turns-to-small-towns\/","title":{"rendered":"Amazon Pay bets on credit, turns to small towns"},"content":{"rendered":"<p>More than two-thirds of Amazon Pay\u2019s transactions across UPI, wallet and credit now happen outside the Amazon ecosystem, and over 75% of its users come from Tier 2 and Tier 3 cities, CEO Vikas Bansal said. The company now wants to recasts itself as a broad financial platform and place its next bet on credit with a focus on small towns, he added. <\/p>\n<p>The shift is not recent, he said, but the perception that Amazon Pay is mainly a way to check out on Amazon has stuck, and the company now wants to educate consumers otherwise. Amazon Pay is live with more than 10,000 online and offline merchants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than two-thirds of Amazon Pay\u2019s transactions across UPI, wallet and credit now happen outside the Amazon ecosystem, and over 75% of its users come from Tier 2 and Tier 3 cities, CEO Vikas Bansal said. The company now wants to recasts itself as a broad financial platform and place its next bet on credit with a focus on small towns, he added. The shift is not recent, he said, but the perception that Amazon Pay is mainly a way to check out on Amazon has stuck, and the company now wants to educate consumers otherwise. Amazon Pay is live [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1043100","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1043100"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043100\/revisions"}],"predecessor-version":[{"id":1043126,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1043100\/revisions\/1043126"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1043100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1043100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1043100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}