{"id":1042641,"date":"2026-10-12T11:34:23","date_gmt":"2026-10-12T06:04:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1042641"},"modified":"2026-10-12T12:34:57","modified_gmt":"2026-10-12T07:04:57","slug":"phones-acs-fridges-in-demand-in-flipkarts-tbbd","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/12\/phones-acs-fridges-in-demand-in-flipkarts-tbbd\/","title":{"rendered":"&#8216;Phones, ACs, fridges in demand in Flipkart&#8217;s TBBD&#8217;"},"content":{"rendered":"<p>BENGALURU: Festive sales have long been the time Indian households plan their big-ticket purchases, and the opening hours of Flipkart&#8217;s Big Billion Days (TBBD) show shoppers doing exactly that, with mobiles, large appliances and electronics seeing strong demand ahead of Diwali.<\/p>\n<p>Large appliances grew 30 per cent year-on-year in the first hour of the sale, led by air conditioners, refrigerators and washing machines. Tablets grew 73 per cent, pointing to an appetite for personal tech upgrades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BENGALURU: Festive sales have long been the time Indian households plan their big-ticket purchases, and the opening hours of Flipkart&#8217;s Big Billion Days (TBBD) show shoppers doing exactly that, with mobiles, large appliances and electronics seeing strong demand ahead of Diwali. Large appliances grew 30 per cent year-on-year in the first hour of the sale, led by air conditioners, refrigerators and washing machines. Tablets grew 73 per cent, pointing to an appetite for personal tech upgrades.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-1042641","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1042641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1042641"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1042641\/revisions"}],"predecessor-version":[{"id":1042642,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1042641\/revisions\/1042642"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1042641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1042641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1042641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}