{"id":1042471,"date":"2026-10-12T09:25:04","date_gmt":"2026-10-12T03:55:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1042471"},"modified":"2026-10-12T09:30:54","modified_gmt":"2026-10-12T04:00:54","slug":"lava-survives-but-is-yet-to-find-its-signal","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/12\/lava-survives-but-is-yet-to-find-its-signal\/","title":{"rendered":"Lava survives, but is yet to find its signal"},"content":{"rendered":"<p>Lava International has survived the shakeout that wiped out several homegrown smartphone brands, but has yet to turn that resilience into a meaningful market comeback. With a market share of around 1% in 2025, against 6-8% at its peak a decade ago, the Indian handset maker is now looking to strengthen its product portfolio and deepen local manufacturing. However, competing with global brands on technology, pricing and consumer recall remains a challenge. <\/p>\n<p>\u201cAs the smartphone market matured, scale became increasingly important. Global brands operating across multiple markets could spread their investments in R&amp;D, technology partnerships,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lava International has survived the shakeout that wiped out several homegrown smartphone brands, but has yet to turn that resilience into a meaningful market comeback. With a market share of around 1% in 2025, against 6-8% at its peak a decade ago, the Indian handset maker is now looking to strengthen its product portfolio and deepen local manufacturing. However, competing with global brands on technology, pricing and consumer recall remains a challenge. \u201cAs the smartphone market matured, scale became increasingly important. Global brands operating across multiple markets could spread their investments in R&amp;D, technology partnerships,<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1042471","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1042471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1042471"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1042471\/revisions"}],"predecessor-version":[{"id":1042473,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1042471\/revisions\/1042473"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1042471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1042471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1042471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}