{"id":1041440,"date":"2026-10-07T08:52:40","date_gmt":"2026-10-07T03:22:40","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1041440"},"modified":"2026-10-07T09:11:04","modified_gmt":"2026-10-07T03:41:04","slug":"small-towns-drive-2-5x-jump-in-meeshos-creator-led-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/07\/small-towns-drive-2-5x-jump-in-meeshos-creator-led-sales\/","title":{"rendered":"Small towns drive 2.5x jump in Meesho\u2019s creator-led sales"},"content":{"rendered":"<p>Meesho\u2018s net merchandise value (NMV) from content commerce grew 152% year-on-year, the company said in a stock exchange filing on Tuesday. In content commerce, creators earn a commission on orders that come through their videos and posts. The company said more than 160,000 active creators took part over the period, 90% of them nano creators with fewer than 10,000 followers. The data covers August 1, 2025, to August 31, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meesho\u2018s net merchandise value (NMV) from content commerce grew 152% year-on-year, the company said in a stock exchange filing on Tuesday. In content commerce, creators earn a commission on orders that come through their videos and posts. The company said more than 160,000 active creators took part over the period, 90% of them nano creators with fewer than 10,000 followers. The data covers August 1, 2025, to August 31, 2026.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1041440","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1041440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1041440"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1041440\/revisions"}],"predecessor-version":[{"id":1041455,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1041440\/revisions\/1041455"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1041440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1041440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1041440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}