{"id":1040510,"date":"2026-10-03T08:29:29","date_gmt":"2026-10-03T02:59:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1040510"},"modified":"2026-10-03T08:37:12","modified_gmt":"2026-10-03T03:07:12","slug":"consumer-companies-score-low-on-rd-spending-amid-innovation-chorus","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/03\/consumer-companies-score-low-on-rd-spending-amid-innovation-chorus\/","title":{"rendered":"Consumer companies score low on R&amp;D spending amid innovation chorus"},"content":{"rendered":"<p>Kolkata: India\u2019s consumer companies are increasingly emphasising their commitment to technological advancement, localisation and innovation, but their actual research and development (R&amp;D) spending remains low. <\/p>\n<p>An ET analysis of 20 large companies across the fast-moving consumer goods, automobiles and electronics sectors showed that average R&amp;D spending rose to 0.9% of sales in 2025-26 from 0.5% five years ago, with much of the increase coming from automobile and electronics makers. Experts termed the increase modest given the country\u2019s push to rapidly move beyond manufacturing and build worldclass products, technologies and intellectual property.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolkata: India\u2019s consumer companies are increasingly emphasising their commitment to technological advancement, localisation and innovation, but their actual research and development (R&amp;D) spending remains low. An ET analysis of 20 large companies across the fast-moving consumer goods, automobiles and electronics sectors showed that average R&amp;D spending rose to 0.9% of sales in 2025-26 from 0.5% five years ago, with much of the increase coming from automobile and electronics makers. Experts termed the increase modest given the country\u2019s push to rapidly move beyond manufacturing and build worldclass products, technologies and intellectual property.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1040510","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1040510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1040510"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1040510\/revisions"}],"predecessor-version":[{"id":1040535,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1040510\/revisions\/1040535"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1040510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1040510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1040510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}