{"id":1040021,"date":"2026-10-01T08:56:01","date_gmt":"2026-10-01T03:26:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1040021"},"modified":"2026-10-01T09:23:49","modified_gmt":"2026-10-01T03:53:49","slug":"how-apple-pay-targets-the-lucrative-card-payments-space","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/10\/01\/how-apple-pay-targets-the-lucrative-card-payments-space\/","title":{"rendered":"How Apple Pay targets the lucrative card payments space"},"content":{"rendered":"<p>After a 12-year wait, Apple Pay is finally in India, a market heavily skewed in favour of Android phones. It also does not support UPI payments. But it does have a captive market of loyal Apple device owners. Banasree Purkayastha examines whether this can help it make inroads into India\u2019s massive digital payments ecosystem <\/p>\n<p>l  What exactly has Apple launched in India? <\/p>\n<p>APPLE HAS LAUNCHED its contactless payments service \u2014 Apple Pay\u2014 in India, allowing users to make payments through iPhone, iPad and Apple Watch. Support for Mac is coming soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a 12-year wait, Apple Pay is finally in India, a market heavily skewed in favour of Android phones. It also does not support UPI payments. But it does have a captive market of loyal Apple device owners. Banasree Purkayastha examines whether this can help it make inroads into India\u2019s massive digital payments ecosystem l What exactly has Apple launched in India? APPLE HAS LAUNCHED its contactless payments service \u2014 Apple Pay\u2014 in India, allowing users to make payments through iPhone, iPad and Apple Watch. Support for Mac is coming soon.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1040021","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1040021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1040021"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1040021\/revisions"}],"predecessor-version":[{"id":1040056,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1040021\/revisions\/1040056"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1040021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1040021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1040021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}