{"id":1039678,"date":"2026-09-30T09:28:15","date_gmt":"2026-09-30T03:58:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1039678"},"modified":"2026-09-30T09:35:16","modified_gmt":"2026-09-30T04:05:16","slug":"swipe-stay-spend-the-battle-for-screen-time","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/30\/swipe-stay-spend-the-battle-for-screen-time\/","title":{"rendered":"Swipe, stay, spend: The battle for screen time"},"content":{"rendered":"<p>It starts with a 45-second revenge drama. Then come cricket highlights, then an Instagram Reel that tips off a new series, and finally a YouTube video about a gadget worth buying. For a young Indian, that\u2019s an ordinary evening of scrolling. For the companies behind those screens, it\u2019s a single commercial journey, and every stop on it is up for grabs. <\/p>\n<p>The prize is enormous. India\u2019s Gen Z cohort accounts for more than 40% of the country\u2019s total consumption spend. So entertainment and technology companies are redesigning products and content with one goal: to walk this audience from discovery to fandom to purchase, without losing them to a rival along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It starts with a 45-second revenge drama. Then come cricket highlights, then an Instagram Reel that tips off a new series, and finally a YouTube video about a gadget worth buying. For a young Indian, that\u2019s an ordinary evening of scrolling. For the companies behind those screens, it\u2019s a single commercial journey, and every stop on it is up for grabs. The prize is enormous. India\u2019s Gen Z cohort accounts for more than 40% of the country\u2019s total consumption spend. So entertainment and technology companies are redesigning products and content with one goal: to walk this audience from discovery to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1039678","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1039678"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039678\/revisions"}],"predecessor-version":[{"id":1039705,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039678\/revisions\/1039705"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1039678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1039678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1039678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}