{"id":1039593,"date":"2026-09-30T08:37:13","date_gmt":"2026-09-30T03:07:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1039593"},"modified":"2026-09-30T08:37:15","modified_gmt":"2026-09-30T03:07:15","slug":"indias-media-industry-needs-to-move-from-scale-to-value-prabhat","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/30\/indias-media-industry-needs-to-move-from-scale-to-value-prabhat\/","title":{"rendered":"India\u2019s media industry needs to move from scale to value: Prabhat"},"content":{"rendered":"<p>India\u2019s media and entertainment industry needs to move beyond producing content at scale and focus on creating enduring economic value through intellectual property, sustainable creative enterprises and global markets, Prabhat, Additional Secretary in the Ministry of Information and Broadcasting, said during his special address at FICCI Frames. <\/p>\n<p>\u201cThe central question is no longer simply how much content we can create, it is how much enduring value we can create,\u201d Prabhat said, pointing to the transformation brought about by smartphones and digital distribution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s media and entertainment industry needs to move beyond producing content at scale and focus on creating enduring economic value through intellectual property, sustainable creative enterprises and global markets, Prabhat, Additional Secretary in the Ministry of Information and Broadcasting, said during his special address at FICCI Frames. \u201cThe central question is no longer simply how much content we can create, it is how much enduring value we can create,\u201d Prabhat said, pointing to the transformation brought about by smartphones and digital distribution.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1039593","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1039593"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039593\/revisions"}],"predecessor-version":[{"id":1039618,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039593\/revisions\/1039618"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1039593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1039593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1039593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}