{"id":1039577,"date":"2026-09-30T08:29:54","date_gmt":"2026-09-30T02:59:54","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1039577"},"modified":"2026-09-30T08:31:24","modified_gmt":"2026-09-30T03:01:24","slug":"media-has-bigger-role-to-play-in-building-brand-india-uday-shankar","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/30\/media-has-bigger-role-to-play-in-building-brand-india-uday-shankar\/","title":{"rendered":"Media has bigger role to play in building Brand India: Uday Shankar"},"content":{"rendered":"<p>The media industry has a bigger role to play in building \u201cBrand India\u201d as the country progresses, JioStar vice-chairman Uday Shankar said at FICCI FRAMES. <\/p>\n<p>Speaking after receiving the FICCI FRAMES Lifetime Achievement Award, Shankar said India had made \u201ctremendous progress\u201d and that the media industry still had a role to play in helping the world believe in India more. <\/p>\n<p>\u201cAnd again, not just through news, but through entertainment, sports and movies, we need to build Brand India,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The media industry has a bigger role to play in building \u201cBrand India\u201d as the country progresses, JioStar vice-chairman Uday Shankar said at FICCI FRAMES. Speaking after receiving the FICCI FRAMES Lifetime Achievement Award, Shankar said India had made \u201ctremendous progress\u201d and that the media industry still had a role to play in helping the world believe in India more. \u201cAnd again, not just through news, but through entertainment, sports and movies, we need to build Brand India,\u201d he said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1039577","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1039577"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039577\/revisions"}],"predecessor-version":[{"id":1039604,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039577\/revisions\/1039604"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1039577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1039577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1039577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}