{"id":1039245,"date":"2026-09-29T07:06:41","date_gmt":"2026-09-29T01:36:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1039245"},"modified":"2026-09-29T07:11:57","modified_gmt":"2026-09-29T01:41:57","slug":"india-insurance-growth-to-hinge-on-ai-led-distribution-ecosystem-partnerships-mckinsey","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/29\/india-insurance-growth-to-hinge-on-ai-led-distribution-ecosystem-partnerships-mckinsey\/","title":{"rendered":"India insurance growth to hinge on AI-led distribution, ecosystem partnerships: McKinsey"},"content":{"rendered":"<p>The next phase of growth in India&#8217;s insurance sector is likely to depend increasingly on how effectively insurers expand distribution beyond traditional channels, with artificial intelligence (AI)-led customer discovery and ecosystem partnerships emerging as key drivers of insurance penetration, according to a McKinsey report. <\/p>\n<p>McKinsey said insurers are reassessing the traditional direct-to-customer (D2C) model as customers increasingly discover and evaluate products through AI-powered search and conversational interfaces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next phase of growth in India&#8217;s insurance sector is likely to depend increasingly on how effectively insurers expand distribution beyond traditional channels, with artificial intelligence (AI)-led customer discovery and ecosystem partnerships emerging as key drivers of insurance penetration, according to a McKinsey report. McKinsey said insurers are reassessing the traditional direct-to-customer (D2C) model as customers increasingly discover and evaluate products through AI-powered search and conversational interfaces.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1039245","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1039245"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039245\/revisions"}],"predecessor-version":[{"id":1039268,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039245\/revisions\/1039268"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1039245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1039245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1039245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}