{"id":1039006,"date":"2026-09-28T08:09:48","date_gmt":"2026-09-28T02:39:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1039006"},"modified":"2026-09-28T08:13:23","modified_gmt":"2026-09-28T02:43:23","slug":"individual-creators-are-the-new-content-gold-for-indias-streamers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/28\/individual-creators-are-the-new-content-gold-for-indias-streamers\/","title":{"rendered":"Individual creators are the new content gold for India\u2019s streamers"},"content":{"rendered":"<p>Mumbai: A shift is underway in the way the content pipeline is being created in India&#8217;s streaming platforms industry. Rising uncertainty over securing audiences for fresh shows, and copious content across platforms have increased the importance of content intellectual properties (IPs) that have built-in audiences for streamers. <\/p>\n<p>In this context, individual creators whose shows are being increasingly aired on streaming platforms are not just considered as &#8216;talent&#8217; but Intellectual Properties (IPs) by streaming platforms, streamers, talent management agencies, industry veterans and influencer marketing companies said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: A shift is underway in the way the content pipeline is being created in India&#8217;s streaming platforms industry. Rising uncertainty over securing audiences for fresh shows, and copious content across platforms have increased the importance of content intellectual properties (IPs) that have built-in audiences for streamers. In this context, individual creators whose shows are being increasingly aired on streaming platforms are not just considered as &#8216;talent&#8217; but Intellectual Properties (IPs) by streaming platforms, streamers, talent management agencies, industry veterans and influencer marketing companies said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1039006","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1039006"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039006\/revisions"}],"predecessor-version":[{"id":1039027,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1039006\/revisions\/1039027"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1039006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1039006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1039006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}