{"id":1038845,"date":"2026-09-26T08:55:53","date_gmt":"2026-09-26T03:25:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1038845"},"modified":"2026-09-26T08:57:11","modified_gmt":"2026-09-26T03:27:11","slug":"nykaa-raises-the-stakes-becomes-brand-incubator","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/26\/nykaa-raises-the-stakes-becomes-brand-incubator\/","title":{"rendered":"Nykaa raises the stakes, becomes brand incubator"},"content":{"rendered":"<p>Nykaa is no longer content with being the platform where beauty brands are sold. With its latest partnership with L\u2019Or\u00e9al\u2019s corporate venture capital arm BOLD, India\u2019s largest beauty retailer is moving further upstream \u2014 identifying, nurturing, and investing in brands that could shape the next phase of the beauty market. <\/p>\n<p>The two companies will jointly take minority stakes in high-growth Indian beauty, personal care, and wellness companies, while founders retain ownership and operational control. The investment corpus and size of individual investments have not been disclosed. Beyond capital, the partners will offer mentorship, beauty expertise, and access to their networks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nykaa is no longer content with being the platform where beauty brands are sold. With its latest partnership with L\u2019Or\u00e9al\u2019s corporate venture capital arm BOLD, India\u2019s largest beauty retailer is moving further upstream \u2014 identifying, nurturing, and investing in brands that could shape the next phase of the beauty market. The two companies will jointly take minority stakes in high-growth Indian beauty, personal care, and wellness companies, while founders retain ownership and operational control. The investment corpus and size of individual investments have not been disclosed. Beyond capital, the partners will offer mentorship, beauty expertise, and access to their networks.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1038845","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1038845"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038845\/revisions"}],"predecessor-version":[{"id":1038863,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038845\/revisions\/1038863"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1038845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1038845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1038845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}