{"id":1038778,"date":"2026-09-26T08:17:31","date_gmt":"2026-09-26T02:47:31","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1038778"},"modified":"2026-09-26T08:19:48","modified_gmt":"2026-09-26T02:49:48","slug":"streaming-overtakes-tv-in-indias-content-investment-for-first-time-mpa","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/26\/streaming-overtakes-tv-in-indias-content-investment-for-first-time-mpa\/","title":{"rendered":"Streaming overtakes TV in India\u2019s content investment for first time: MPA"},"content":{"rendered":"<p>Online video accounted for 46% of India\u2019s content investment in 2025, compared with 42% for television, as capital increasingly shifts towards streaming and film, according to Media Partners Asia (MPA). <\/p>\n<p>Streaming has overtaken television in India\u2019s content investment for the first time, marking a significant shift in the economics of the country\u2019s video industry, according to a new report by Media Partners Asia. <\/p>\n<p>Online video accounted for 46% of India\u2019s content investment in 2025, compared with 42% for TV, the Asia Video Content Dynamics 2026 report said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online video accounted for 46% of India\u2019s content investment in 2025, compared with 42% for television, as capital increasingly shifts towards streaming and film, according to Media Partners Asia (MPA). Streaming has overtaken television in India\u2019s content investment for the first time, marking a significant shift in the economics of the country\u2019s video industry, according to a new report by Media Partners Asia. Online video accounted for 46% of India\u2019s content investment in 2025, compared with 42% for TV, the Asia Video Content Dynamics 2026 report said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1038778","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1038778"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038778\/revisions"}],"predecessor-version":[{"id":1038800,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038778\/revisions\/1038800"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1038778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1038778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1038778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}