{"id":1038536,"date":"2026-09-25T08:38:25","date_gmt":"2026-09-25T03:08:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1038536"},"modified":"2026-09-25T08:46:51","modified_gmt":"2026-09-25T03:16:51","slug":"youtube-expands-creator-led-shopping-ecosystem-in-india-partners-with-amazon-meesho-and-others","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/25\/youtube-expands-creator-led-shopping-ecosystem-in-india-partners-with-amazon-meesho-and-others\/","title":{"rendered":"YouTube expands creator-led shopping ecosystem in India; partners with Amazon, Meesho and others"},"content":{"rendered":"<p>With an eye on the festive season, YouTube has announced the expansion of its shopping affiliate programme in India, partnering with e-commerce firms such as Amazon, Meesho, AJIO, Tata CLiQ and Snapdeal. Other e-commerce firms such as Myntra, Flipkart, Nykaa, Tira, Purplle and Shopsy are already part of YouTube Shopping\u2019s ecosystem. The platform is also doubling down on creator-led commerce with Indian creator payouts surging by 160% from Q1 of CY25 to Q1 of CY26, outpacing the 100% growth recorded globally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an eye on the festive season, YouTube has announced the expansion of its shopping affiliate programme in India, partnering with e-commerce firms such as Amazon, Meesho, AJIO, Tata CLiQ and Snapdeal. Other e-commerce firms such as Myntra, Flipkart, Nykaa, Tira, Purplle and Shopsy are already part of YouTube Shopping\u2019s ecosystem. The platform is also doubling down on creator-led commerce with Indian creator payouts surging by 160% from Q1 of CY25 to Q1 of CY26, outpacing the 100% growth recorded globally.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1038536","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1038536"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038536\/revisions"}],"predecessor-version":[{"id":1038560,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038536\/revisions\/1038560"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1038536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1038536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1038536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}