{"id":1038533,"date":"2026-09-25T08:37:30","date_gmt":"2026-09-25T03:07:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1038533"},"modified":"2026-09-25T08:46:08","modified_gmt":"2026-09-25T03:16:08","slug":"phonepe-bets-on-merchant-push-as-mdr-returns","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/25\/phonepe-bets-on-merchant-push-as-mdr-returns\/","title":{"rendered":"PhonePe bets on merchant push as MDR returns"},"content":{"rendered":"<p>PhonePe will hire more than 20,000 frontline sales personnel on its own rolls and deploy over 5 million payment devices over the next 12 months as it steps up merchant expansion across India, particularly in smaller towns and rural areas, following the introduction of a merchant discount rate (MDR) on specified UPI transactions. <\/p>\n<p>Around 50% of the devices, which include SmartSpeakers and point-of-sale (PoS) machines, will be placed in rural India, including tier-6 towns, the company said in a statement on Thursday. The new sales force will sign up merchants in smaller towns and villages, complete their KYC, install payment devices and provide ongoing support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PhonePe will hire more than 20,000 frontline sales personnel on its own rolls and deploy over 5 million payment devices over the next 12 months as it steps up merchant expansion across India, particularly in smaller towns and rural areas, following the introduction of a merchant discount rate (MDR) on specified UPI transactions. Around 50% of the devices, which include SmartSpeakers and point-of-sale (PoS) machines, will be placed in rural India, including tier-6 towns, the company said in a statement on Thursday. The new sales force will sign up merchants in smaller towns and villages, complete their KYC, install payment [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1038533","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1038533"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038533\/revisions"}],"predecessor-version":[{"id":1038558,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038533\/revisions\/1038558"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1038533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1038533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1038533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}