{"id":1038119,"date":"2026-09-24T07:36:04","date_gmt":"2026-09-24T02:06:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1038119"},"modified":"2026-09-24T07:49:51","modified_gmt":"2026-09-24T02:19:51","slug":"trais-amended-rules-on-voice-sms-only-tariffs-may-drive-churn-industry-wide-tariff-hikes-analysts","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/24\/trais-amended-rules-on-voice-sms-only-tariffs-may-drive-churn-industry-wide-tariff-hikes-analysts\/","title":{"rendered":"TRAI\u2019s amended rules on voice &amp; SMS-only tariffs may drive churn, industry-wide tariff hikes: Analysts"},"content":{"rendered":"<p>NEW DELHI: The Telecom Regulatory Authority of India\u2019s (TRAI) latest amendment rules could drive an increase in churn among entry-level subscribers to voice-and-SMS-only plans, or compel the industry to undertake broad-based price hikes, according to analysts. <\/p>\n<p>As per scenarios modelled by analysts at Morgan Stanley, the migration of entry-level subscribers to voice and SMS only plans may lead to slight average revenue per user (ARPU) and revenue dilution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: The Telecom Regulatory Authority of India\u2019s (TRAI) latest amendment rules could drive an increase in churn among entry-level subscribers to voice-and-SMS-only plans, or compel the industry to undertake broad-based price hikes, according to analysts. As per scenarios modelled by analysts at Morgan Stanley, the migration of entry-level subscribers to voice and SMS only plans may lead to slight average revenue per user (ARPU) and revenue dilution.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1038119","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1038119"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038119\/revisions"}],"predecessor-version":[{"id":1038133,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1038119\/revisions\/1038133"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1038119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1038119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1038119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}