{"id":1037936,"date":"2026-09-23T08:56:46","date_gmt":"2026-09-23T03:26:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1037936"},"modified":"2026-09-23T09:05:03","modified_gmt":"2026-09-23T03:35:03","slug":"barc-faces-rs-60-cr-revenue-hit-as-ratings-impasse-drags-on","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/23\/barc-faces-rs-60-cr-revenue-hit-as-ratings-impasse-drags-on\/","title":{"rendered":"BARC faces Rs 60-cr revenue hit as ratings impasse drags on"},"content":{"rendered":"<p>The Broadcast Audience Research Council (BARC), India\u2019s television audience measurement body, is staring at a revenue shortfall of at least Rs 60 crore since a full ratings blackout came into effect in July, according to people aware of the matter. <\/p>\n<p>The disruption followed the non-renewal of BARC\u2019s licence under the government\u2019s new TV ratings policy, bringing television audience measurement to a halt across genres. The industry had already been dealing with a disruption to news ratings since March 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Broadcast Audience Research Council (BARC), India\u2019s television audience measurement body, is staring at a revenue shortfall of at least Rs 60 crore since a full ratings blackout came into effect in July, according to people aware of the matter. The disruption followed the non-renewal of BARC\u2019s licence under the government\u2019s new TV ratings policy, bringing television audience measurement to a halt across genres. The industry had already been dealing with a disruption to news ratings since March 2026.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1037936","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1037936"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037936\/revisions"}],"predecessor-version":[{"id":1037959,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037936\/revisions\/1037959"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1037936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1037936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1037936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}