{"id":1037921,"date":"2026-09-23T08:50:51","date_gmt":"2026-09-23T03:20:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1037921"},"modified":"2026-09-23T09:01:41","modified_gmt":"2026-09-23T03:31:41","slug":"lg-turns-to-richer-product-mix-as-costs-rise","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/23\/lg-turns-to-richer-product-mix-as-costs-rise\/","title":{"rendered":"LG turns to richer product mix as costs rise"},"content":{"rendered":"<p>LG India will look to absorb further input cost pressures through a richer premium product mix and operational efficiencies to avoid another round of price hikes, Sanjay Chitkara, Director and Co-Chief Sales and Marketing Officer, LG India, said. <\/p>\n<p>The consumer durables major, which has already taken two price increases, will take a calibrated, category-specific call on pricing if costs remain elevated, while balancing profitability with consumer affordability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LG India will look to absorb further input cost pressures through a richer premium product mix and operational efficiencies to avoid another round of price hikes, Sanjay Chitkara, Director and Co-Chief Sales and Marketing Officer, LG India, said. The consumer durables major, which has already taken two price increases, will take a calibrated, category-specific call on pricing if costs remain elevated, while balancing profitability with consumer affordability.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1037921","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1037921"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037921\/revisions"}],"predecessor-version":[{"id":1037949,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037921\/revisions\/1037949"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1037921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1037921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1037921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}