{"id":1037870,"date":"2026-09-23T08:15:08","date_gmt":"2026-09-23T02:45:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1037870"},"modified":"2026-09-23T08:20:05","modified_gmt":"2026-09-23T02:50:05","slug":"nielsen-accelerates-streaming-viewership-data-reporting","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/23\/nielsen-accelerates-streaming-viewership-data-reporting\/","title":{"rendered":"Nielsen accelerates streaming viewership data reporting"},"content":{"rendered":"<p>Nielsen has upgraded its Streaming Content Ratings (SCR) service, allowing clients to access streaming viewership data daily instead of weekly. <\/p>\n<p>Under the new system, data will be delivered every business day for viewing that took place two days earlier. This reduces data delivery time by up to 80% and brings streaming measurement closer to the reporting speed of linear television. <\/p>\n<p>Brian Fuhrer, Nielsen\u2019s Senior Vice President of Product Strategy and Thought Leadership, said the update was one of the company\u2019s most significant improvements to SCR since its launch in 2017. He added that faster audience data would help clients respond more quickly to changes in the media industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen has upgraded its Streaming Content Ratings (SCR) service, allowing clients to access streaming viewership data daily instead of weekly. Under the new system, data will be delivered every business day for viewing that took place two days earlier. This reduces data delivery time by up to 80% and brings streaming measurement closer to the reporting speed of linear television. Brian Fuhrer, Nielsen\u2019s Senior Vice President of Product Strategy and Thought Leadership, said the update was one of the company\u2019s most significant improvements to SCR since its launch in 2017. He added that faster audience data would help clients respond [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1037870","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1037870"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037870\/revisions"}],"predecessor-version":[{"id":1037897,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037870\/revisions\/1037897"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1037870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1037870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1037870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}