{"id":1037166,"date":"2026-09-21T08:25:47","date_gmt":"2026-09-21T02:55:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1037166"},"modified":"2026-09-21T08:37:01","modified_gmt":"2026-09-21T03:07:01","slug":"the-big-idea-the-whatsapp-insight","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/21\/the-big-idea-the-whatsapp-insight\/","title":{"rendered":"The Big Idea: The WhatsApp insight"},"content":{"rendered":"<p>In November 2014, Ankush Sachdeva, then a final-year student at IIT Kanpur, came across a post on a Sachin Tendulkar fan club on Facebook. It had nearly half a million likes and asked users to leave their phone numbers in the comments to be added to a Tendulkar WhatsApp group. Around 50,000 people had responded. <\/p>\n<p>Sachdeva copied the numbers and created the group. Strangers began posting photographs, jokes and shayaris, while treating him, simply because he was the admin, as an authority. \u201cThese guys are so starved of content that they are putting their phone numbers out in public forums,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November 2014, Ankush Sachdeva, then a final-year student at IIT Kanpur, came across a post on a Sachin Tendulkar fan club on Facebook. It had nearly half a million likes and asked users to leave their phone numbers in the comments to be added to a Tendulkar WhatsApp group. Around 50,000 people had responded. Sachdeva copied the numbers and created the group. Strangers began posting photographs, jokes and shayaris, while treating him, simply because he was the admin, as an authority. \u201cThese guys are so starved of content that they are putting their phone numbers out in public forums,\u201d [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1037166","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1037166"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037166\/revisions"}],"predecessor-version":[{"id":1037181,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037166\/revisions\/1037181"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1037166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1037166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1037166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}