{"id":1037079,"date":"2026-09-19T10:37:56","date_gmt":"2026-09-19T05:07:56","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1037079"},"modified":"2026-09-19T11:02:50","modified_gmt":"2026-09-19T05:32:50","slug":"paytm-gains-from-dual-levers-of-consumer-merchant-monetisation-under-upi-mdr","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/19\/paytm-gains-from-dual-levers-of-consumer-merchant-monetisation-under-upi-mdr\/","title":{"rendered":"Paytm gains from \u2018dual levers\u2019 of consumer, merchant monetisation under UPI MDR"},"content":{"rendered":"<p>New Delhi [India], September 18 (ANI): Paytm could benefit from the new UPI merchant discount rate (MDR) framework through its presence across both consumer and merchant payments, with brokerages estimating a sizeable revenue opportunity and sharply raising their earnings estimates for the company. <\/p>\n<p>Axis Capital said Paytm gains from the \u201cdual levers of consumer and merchant side monetization\u201d and estimated a potential upgrade of up to 40 per cent to its FY28 EBITDA estimate. The brokerage described consumer payment companies as \u201csurprise winners\u201d, estimating a potential revenue pool of around Rs 4,500-6,000 crore, within an overall MDR revenue pool of around Rs 15,000-18,000 crore annually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], September 18 (ANI): Paytm could benefit from the new UPI merchant discount rate (MDR) framework through its presence across both consumer and merchant payments, with brokerages estimating a sizeable revenue opportunity and sharply raising their earnings estimates for the company. Axis Capital said Paytm gains from the \u201cdual levers of consumer and merchant side monetization\u201d and estimated a potential upgrade of up to 40 per cent to its FY28 EBITDA estimate. The brokerage described consumer payment companies as \u201csurprise winners\u201d, estimating a potential revenue pool of around Rs 4,500-6,000 crore, within an overall MDR revenue pool of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-1037079","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1037079"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037079\/revisions"}],"predecessor-version":[{"id":1037098,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1037079\/revisions\/1037098"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1037079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1037079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1037079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}