{"id":1036983,"date":"2026-09-19T09:32:22","date_gmt":"2026-09-19T04:02:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1036983"},"modified":"2026-09-19T10:06:12","modified_gmt":"2026-09-19T04:36:12","slug":"trai-leash-on-cold-calls-customer-consent-made-mandatory-spam-offenders-face-stricter-action","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/19\/trai-leash-on-cold-calls-customer-consent-made-mandatory-spam-offenders-face-stricter-action\/","title":{"rendered":"Trai leash on cold calls: Customer consent made mandatory, spam offenders face stricter action"},"content":{"rendered":"<p>The telecom regulator has tightened the leash on unsolicited commercial calls (UCC), making verifiable customer consent mandatory for calls triggered by enquiries to e-commerce and e-service providers. <\/p>\n<p>Under amendments to the Telecom Commercial Communications Customer Preference Regulations, 2018, a customer\u2019s enquiry can be used to make commercial calls for only seven days. The enquiry must be made in writing or digitally and preserved by the sender in a verifiable form, the Telecom Regulatory Authority of India (Trai) said on Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The telecom regulator has tightened the leash on unsolicited commercial calls (UCC), making verifiable customer consent mandatory for calls triggered by enquiries to e-commerce and e-service providers. Under amendments to the Telecom Commercial Communications Customer Preference Regulations, 2018, a customer\u2019s enquiry can be used to make commercial calls for only seven days. The enquiry must be made in writing or digitally and preserved by the sender in a verifiable form, the Telecom Regulatory Authority of India (Trai) said on Friday.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,85,22],"tags":[],"class_list":["post-1036983","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-telegraph","category-the-telegraph"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1036983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1036983"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1036983\/revisions"}],"predecessor-version":[{"id":1037002,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1036983\/revisions\/1037002"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1036983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1036983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1036983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}