{"id":1036888,"date":"2026-09-19T08:24:01","date_gmt":"2026-09-19T02:54:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1036888"},"modified":"2026-09-19T08:38:44","modified_gmt":"2026-09-19T03:08:44","slug":"youtube-income-indias-creator-economy-needs-to-be-more-serious-after-new-monetisation-criteria","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/19\/youtube-income-indias-creator-economy-needs-to-be-more-serious-after-new-monetisation-criteria\/","title":{"rendered":"YouTube Income: India&#8217;s creator economy needs to be more serious after new monetisation criteria"},"content":{"rendered":"<p>A major overhauling is underway in India\u2019s creator economy following YouTube\u2019s new eligibility norms for its partner programme, a key revenue stream for creators. <\/p>\n<p>The latest criteria for YouTube Partner Programme (YPP) will reward creators who are more seriously committed than side hustlers. Industry stakeholders expect YouTube\u2019s move to unleash groundbreaking changes in the way creators, brands and the platform will engage with one another going forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A major overhauling is underway in India\u2019s creator economy following YouTube\u2019s new eligibility norms for its partner programme, a key revenue stream for creators. The latest criteria for YouTube Partner Programme (YPP) will reward creators who are more seriously committed than side hustlers. Industry stakeholders expect YouTube\u2019s move to unleash groundbreaking changes in the way creators, brands and the platform will engage with one another going forward.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1036888","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1036888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1036888"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1036888\/revisions"}],"predecessor-version":[{"id":1036909,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1036888\/revisions\/1036909"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1036888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1036888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1036888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}