{"id":1035601,"date":"2026-09-15T11:29:37","date_gmt":"2026-09-15T05:59:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1035601"},"modified":"2026-09-15T11:29:37","modified_gmt":"2026-09-15T05:59:37","slug":"from-tvs-to-refrigerators-what-amazons-survey-reveals-about-how-india-shops-for-appliances","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/15\/from-tvs-to-refrigerators-what-amazons-survey-reveals-about-how-india-shops-for-appliances\/","title":{"rendered":"From TVs to refrigerators: What Amazon&#8217;s survey reveals about how India shops for appliances"},"content":{"rendered":"<p>Amazon India has released the third set of findings from its inaugural Best in Tech Survey, revealing how Indian consumers choose Smart TVs and home appliances. Picture quality emerged as the leading feature preference for Smart TV buyers, while energy star rating ranked highest for air conditioner and refrigerator buyers. Flexible financing also plays a decisive role, with nearly half of large appliance buyers citing No-Cost EMI as the most important pricing lever.<\/p>\n<p>A data-driven look at what India wants<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon India has released the third set of findings from its inaugural Best in Tech Survey, revealing how Indian consumers choose Smart TVs and home appliances. Picture quality emerged as the leading feature preference for Smart TV buyers, while energy star rating ranked highest for air conditioner and refrigerator buyers. Flexible financing also plays a decisive role, with nearly half of large appliance buyers citing No-Cost EMI as the most important pricing lever. A data-driven look at what India wants<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-1035601","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1035601"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035601\/revisions"}],"predecessor-version":[{"id":1035602,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035601\/revisions\/1035602"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1035601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1035601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1035601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}