{"id":1035372,"date":"2026-09-15T08:27:46","date_gmt":"2026-09-15T02:57:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1035372"},"modified":"2026-09-15T08:32:41","modified_gmt":"2026-09-15T03:02:41","slug":"flipkart-may-cap-restaurant-fees-ad-spend-at-15-20","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/15\/flipkart-may-cap-restaurant-fees-ad-spend-at-15-20\/","title":{"rendered":"Flipkart may cap restaurant fees, ad spend at 15-20%"},"content":{"rendered":"<p>Flipkart is working on a cap on the costs restaurants incur on its upcoming food delivery platform \u2014 at 15-20% of order value covering commission as well as any advertising spend \u2014 according to people aware of the matter. <\/p>\n<p>The ceiling would be a first in India\u2019s food delivery market. Zomato and Swiggy charge restaurants commissions of 16-30% of order value, with advertising and promotion fees on top and no stated limit on the total outgo. Advertising is among the fastest-growing and highest-margin revenue streams for the incumbents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart is working on a cap on the costs restaurants incur on its upcoming food delivery platform \u2014 at 15-20% of order value covering commission as well as any advertising spend \u2014 according to people aware of the matter. The ceiling would be a first in India\u2019s food delivery market. Zomato and Swiggy charge restaurants commissions of 16-30% of order value, with advertising and promotion fees on top and no stated limit on the total outgo. Advertising is among the fastest-growing and highest-margin revenue streams for the incumbents.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1035372","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1035372"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035372\/revisions"}],"predecessor-version":[{"id":1035394,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035372\/revisions\/1035394"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1035372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1035372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1035372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}