{"id":1035133,"date":"2026-09-14T09:15:11","date_gmt":"2026-09-14T03:45:11","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1035133"},"modified":"2026-09-14T09:43:25","modified_gmt":"2026-09-14T04:13:25","slug":"new-e-commerce-rules-may-burden-small-sellers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/14\/new-e-commerce-rules-may-burden-small-sellers\/","title":{"rendered":"New e-commerce rules may burden small sellers"},"content":{"rendered":"<p>Industry executives as well as merchants have said the Government\u2019s amended  e-commerce rules, while well-intentioned on  consumer protection and transparency, could impose a disproportionate compliance burden on small sellers and MSMEs who form the bulk of sellers on online marketplaces, particularly around ranking disclosures and price-history requirements. <\/p>\n<p>The Consumer Protection (E-Commerce) (Amendment) Rules, 2026, notified by the Department of Consumer Affairs, will come into force from January 1, 2027, replacing the 2020 rules. The amended framework covers disclosure of ranking parameters, sponsored listings, a new \u201cprior price\u201d requirement for discount claims,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry executives as well as merchants have said the Government\u2019s amended e-commerce rules, while well-intentioned on consumer protection and transparency, could impose a disproportionate compliance burden on small sellers and MSMEs who form the bulk of sellers on online marketplaces, particularly around ranking disclosures and price-history requirements. The Consumer Protection (E-Commerce) (Amendment) Rules, 2026, notified by the Department of Consumer Affairs, will come into force from January 1, 2027, replacing the 2020 rules. The amended framework covers disclosure of ranking parameters, sponsored listings, a new \u201cprior price\u201d requirement for discount claims,<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,4,18],"tags":[],"class_list":["post-1035133","post","type-post","status-publish","format-standard","hentry","category-it-2-the-pioneer","category-newspapers","category-the-pioneer"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1035133"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035133\/revisions"}],"predecessor-version":[{"id":1035153,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1035133\/revisions\/1035153"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1035133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1035133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1035133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}