{"id":1034846,"date":"2026-09-12T10:04:31","date_gmt":"2026-09-12T04:34:31","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1034846"},"modified":"2026-09-12T11:49:48","modified_gmt":"2026-09-12T06:19:48","slug":"matcha-craze-grips-india-how-to-make-matcha-google-searches-surge-1300","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/12\/matcha-craze-grips-india-how-to-make-matcha-google-searches-surge-1300\/","title":{"rendered":"Matcha craze grips India, &#8216;How to Make Matcha&#8217; Google searches surge 1,300%"},"content":{"rendered":"<p>Matcha is moving beyond its image as an Instagram-friendly green drink in India, with consumers increasingly making it at home, experimenting with fruit-based variants and searching for its health benefits, according to Google Trends. <\/p>\n<p>Searches for &#8220;how to make matcha&#8221; surged a whopping &#8220;1,300 per cent&#8221; over the past year, highlighting growing consumer curiosity around the Japanese green tea. The data, released by Google based on searches through the end of August 2026, points to rising interest in matcha across India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matcha is moving beyond its image as an Instagram-friendly green drink in India, with consumers increasingly making it at home, experimenting with fruit-based variants and searching for its health benefits, according to Google Trends. Searches for &#8220;how to make matcha&#8221; surged a whopping &#8220;1,300 per cent&#8221; over the past year, highlighting growing consumer curiosity around the Japanese green tea. The data, released by Google based on searches through the end of August 2026, points to rising interest in matcha across India.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,4,22],"tags":[],"class_list":["post-1034846","post","type-post","status-publish","format-standard","hentry","category-it-2-the-telegraph","category-newspapers","category-the-telegraph"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1034846"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034846\/revisions"}],"predecessor-version":[{"id":1034892,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034846\/revisions\/1034892"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1034846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1034846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1034846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}