{"id":1034742,"date":"2026-09-12T09:00:32","date_gmt":"2026-09-12T03:30:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1034742"},"modified":"2026-09-12T09:28:39","modified_gmt":"2026-09-12T03:58:39","slug":"vodafone-idea-shifts-from-survival-mode-to-comeback","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/12\/vodafone-idea-shifts-from-survival-mode-to-comeback\/","title":{"rendered":"Vodafone Idea shifts from survival mode to comeback"},"content":{"rendered":"<p>Vodafone Idea is beginning to look beyond survival. After years of financial stress, subscriber losses and uncertainty over its ability to remain a meaningful player in the market, the telecom operator is stepping up investments, rebuilding its network and sharpening its brand as it seeks to re-establish itself as a serious third private player. <\/p>\n<p>Its latest signal is a new brand campaign featuring Shah Rukh Khan, launched on Thursday. But the campaign is less a standalone marketing exercise than the latest expression of a broader shift in the company\u2019s approach since it received relief on its adjusted gross revenue (AGR) liabilities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone Idea is beginning to look beyond survival. After years of financial stress, subscriber losses and uncertainty over its ability to remain a meaningful player in the market, the telecom operator is stepping up investments, rebuilding its network and sharpening its brand as it seeks to re-establish itself as a serious third private player. Its latest signal is a new brand campaign featuring Shah Rukh Khan, launched on Thursday. But the campaign is less a standalone marketing exercise than the latest expression of a broader shift in the company\u2019s approach since it received relief on its adjusted gross revenue (AGR) [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1034742","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1034742"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034742\/revisions"}],"predecessor-version":[{"id":1034756,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034742\/revisions\/1034756"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1034742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1034742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1034742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}