{"id":1034543,"date":"2026-09-11T08:16:46","date_gmt":"2026-09-11T02:46:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1034543"},"modified":"2026-09-11T08:34:06","modified_gmt":"2026-09-11T03:04:06","slug":"trai-repeals-12-minute-tv-advertisements-cap-following-mib-rule-change","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/11\/trai-repeals-12-minute-tv-advertisements-cap-following-mib-rule-change\/","title":{"rendered":"TRAI repeals 12-minute TV advertisements cap following MIB rule change"},"content":{"rendered":"<p>The Telecom Regulatory Authority of India (TRAI) has repealed its regulation capping television advertisements at 12 minutes per clock hour, following the Ministry of Information and Broadcasting\u2019s (MIB) decision to remove the ceiling. <\/p>\n<p>TRAI said continuing the corresponding provisions under its regulations would be inconsistent with the Cable Television Networks Rules, 1994, after the Centre omitted Rule 7(11), which prescribed the 12-minute limit. <\/p>\n<p>The regulator has repealed the Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012, along with all orders and directions issued under them, effective from the date of publication of the repealing regulations in the Official Gazette.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Telecom Regulatory Authority of India (TRAI) has repealed its regulation capping television advertisements at 12 minutes per clock hour, following the Ministry of Information and Broadcasting\u2019s (MIB) decision to remove the ceiling. TRAI said continuing the corresponding provisions under its regulations would be inconsistent with the Cable Television Networks Rules, 1994, after the Centre omitted Rule 7(11), which prescribed the 12-minute limit. The regulator has repealed the Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012, along with all orders and directions issued under them, effective from the date of publication of the repealing regulations [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1034543","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1034543"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034543\/revisions"}],"predecessor-version":[{"id":1034568,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034543\/revisions\/1034568"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1034543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1034543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1034543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}