{"id":1034381,"date":"2026-09-10T08:31:48","date_gmt":"2026-09-10T03:01:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1034381"},"modified":"2026-09-10T08:54:43","modified_gmt":"2026-09-10T03:24:43","slug":"et-startup-awards-2026-habuild-leans-on-repeat-users-to-expand-beyond-yoga-into-strength-training-nutrition","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/10\/et-startup-awards-2026-habuild-leans-on-repeat-users-to-expand-beyond-yoga-into-strength-training-nutrition\/","title":{"rendered":"ET Startup Awards 2026: Habuild leans on repeat users to expand beyond yoga into strength training, nutrition"},"content":{"rendered":"<p>Digital wellness platform Habuild, which started out offering free yoga sessions during Covid, has established a profitable business based largely on repeat-subscription, and expanded into strength training, nutrition, and AI-led meal planning, chief executive Saurabh Bothra told ET. <\/p>\n<p>Founded by Saurabh and Trishala Bothra along with Anshul Agrawal in 2020, the platform has 690,000 active users and sees 50-55% repeat subscriptions among its annual members.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital wellness platform Habuild, which started out offering free yoga sessions during Covid, has established a profitable business based largely on repeat-subscription, and expanded into strength training, nutrition, and AI-led meal planning, chief executive Saurabh Bothra told ET. Founded by Saurabh and Trishala Bothra along with Anshul Agrawal in 2020, the platform has 690,000 active users and sees 50-55% repeat subscriptions among its annual members.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1034381","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1034381"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034381\/revisions"}],"predecessor-version":[{"id":1034382,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034381\/revisions\/1034382"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1034381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1034381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1034381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}