{"id":1034102,"date":"2026-09-09T09:20:41","date_gmt":"2026-09-09T03:50:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1034102"},"modified":"2026-09-09T10:42:21","modified_gmt":"2026-09-09T05:12:21","slug":"ais-next-victim-ad-agency-retainer","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/09\/ais-next-victim-ad-agency-retainer\/","title":{"rendered":"AI\u2019s next victim: Ad agency retainer"},"content":{"rendered":"<p>The growing use of artificial intelligence (AI) in advertising is beginning to put pressure on a part of the industry that has long depended on recurring production work \u2014 the traditional agency retainer. As brands increasingly use AI to create, adapt, review and publish large volumes of content in-house, agencies could find themselves competing less on execution and more on ideas, strategy and relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The growing use of artificial intelligence (AI) in advertising is beginning to put pressure on a part of the industry that has long depended on recurring production work \u2014 the traditional agency retainer. As brands increasingly use AI to create, adapt, review and publish large volumes of content in-house, agencies could find themselves competing less on execution and more on ideas, strategy and relationships.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1034102","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1034102"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034102\/revisions"}],"predecessor-version":[{"id":1034169,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034102\/revisions\/1034169"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1034102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1034102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1034102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}