{"id":1034076,"date":"2026-09-09T08:11:01","date_gmt":"2026-09-09T02:41:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1034076"},"modified":"2026-09-09T08:22:34","modified_gmt":"2026-09-09T02:52:34","slug":"indias-ott-audience-rises-11-to-665-million-connected-tv-base-surges-60-ormax","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/09\/indias-ott-audience-rises-11-to-665-million-connected-tv-base-surges-60-ormax\/","title":{"rendered":"India\u2019s OTT audience rises 11% to 665 million; connected TV base surges 60%: Ormax"},"content":{"rendered":"<p>India\u2019s OTT audience grew 11% year-on-year to 664.9 million in 2026, while the country\u2019s active paid OTT subscriptions increased 16% to 172.6 million, according to the latest annual report by media consulting firm Ormax Media. <\/p>\n<p>The Ormax OTT Audience Report: 2026, based on a survey of 15,000 respondents across urban and rural India conducted in June and July, estimates that 45% of India\u2019s population now watches online video. <\/p>\n<p>The sharper shift, however, is taking place on connected televisions. India\u2019s active connected-TV audience reached 206.9 million, up 60% from 2025, pointing to the growing importance of large-screen viewing alongside smartphones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s OTT audience grew 11% year-on-year to 664.9 million in 2026, while the country\u2019s active paid OTT subscriptions increased 16% to 172.6 million, according to the latest annual report by media consulting firm Ormax Media. The Ormax OTT Audience Report: 2026, based on a survey of 15,000 respondents across urban and rural India conducted in June and July, estimates that 45% of India\u2019s population now watches online video. The sharper shift, however, is taking place on connected televisions. India\u2019s active connected-TV audience reached 206.9 million, up 60% from 2025, pointing to the growing importance of large-screen viewing alongside smartphones.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1034076","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1034076"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034076\/revisions"}],"predecessor-version":[{"id":1034095,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1034076\/revisions\/1034095"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1034076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1034076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1034076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}