{"id":1032921,"date":"2026-09-03T08:28:33","date_gmt":"2026-09-03T02:58:33","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1032921"},"modified":"2026-09-03T08:31:17","modified_gmt":"2026-09-03T03:01:17","slug":"reliances-digital-push-struggles-to-turn-reach-into-habit","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/03\/reliances-digital-push-struggles-to-turn-reach-into-habit\/","title":{"rendered":"Reliance\u2019s digital push struggles to turn reach into habit"},"content":{"rendered":"<p>Reliance Retail\u2019s push to build a large digital customer base is running into a more difficult challenge: turning its reach and distribution muscle into regular user habits. <\/p>\n<p>Two of the three Reliance consumer apps tracked by CLSA \u2014 JioMart and Ajio \u2014 have lost weekly active users this year, even as their main competitors in quick commerce and fashion e-commerce have expanded their user bases, according to a recent report citing data from Sensor Tower.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Retail\u2019s push to build a large digital customer base is running into a more difficult challenge: turning its reach and distribution muscle into regular user habits. Two of the three Reliance consumer apps tracked by CLSA \u2014 JioMart and Ajio \u2014 have lost weekly active users this year, even as their main competitors in quick commerce and fashion e-commerce have expanded their user bases, according to a recent report citing data from Sensor Tower.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1032921","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1032921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1032921"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1032921\/revisions"}],"predecessor-version":[{"id":1032947,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1032921\/revisions\/1032947"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1032921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1032921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1032921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}