{"id":1032618,"date":"2026-09-02T08:22:39","date_gmt":"2026-09-02T02:52:39","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1032618"},"modified":"2026-09-02T08:39:16","modified_gmt":"2026-09-02T03:09:16","slug":"vi-faces-tariff-dilemma-as-jio-airtel-push-arpu","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/09\/02\/vi-faces-tariff-dilemma-as-jio-airtel-push-arpu\/","title":{"rendered":"Vi faces tariff dilemma as Jio, Airtel push Arpu"},"content":{"rendered":"<p>Vodafone Idea is facing a difficult choice as rivals Reliance Jio and Bharti Airtel step up efforts to raise revenue from existing customers: it needs higher tariffs to improve its average revenue per user (Arpu), but a sharp increase could put its nascent subscriber recovery at risk, analysts said. <\/p>\n<p>Jio has reintroduced its Jio Prime membership, offering subscribers tariff protection until September 2027, while Airtel has been pushing customers towards higher-value plans as part of its premiumisation strategy. For Vi, both developments add pressure to improve monetisation while limiting the risk of losing price-sensitive customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone Idea is facing a difficult choice as rivals Reliance Jio and Bharti Airtel step up efforts to raise revenue from existing customers: it needs higher tariffs to improve its average revenue per user (Arpu), but a sharp increase could put its nascent subscriber recovery at risk, analysts said. Jio has reintroduced its Jio Prime membership, offering subscribers tariff protection until September 2027, while Airtel has been pushing customers towards higher-value plans as part of its premiumisation strategy. For Vi, both developments add pressure to improve monetisation while limiting the risk of losing price-sensitive customers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1032618","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1032618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1032618"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1032618\/revisions"}],"predecessor-version":[{"id":1032634,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1032618\/revisions\/1032634"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1032618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1032618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1032618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}