{"id":1030272,"date":"2026-08-21T08:37:35","date_gmt":"2026-08-21T03:07:35","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1030272"},"modified":"2026-08-21T08:48:25","modified_gmt":"2026-08-21T03:18:25","slug":"youtube-offers-millions-to-creators-in-bid-to-fend-off-netflix-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/21\/youtube-offers-millions-to-creators-in-bid-to-fend-off-netflix-report\/","title":{"rendered":"YouTube offers millions to creators in bid to fend off Netflix: Report"},"content":{"rendered":"<p>YouTube is offering millions of dollars to some of its most popular creators to keep their videos exclusive to the platform for a specified period, as it seeks to counter Netflix&#8217;s growing push to lure top YouTube stars, Bloomberg News reported. <\/p>\n<p>The payments could come through direct financing of programmes or by giving creators a share of major brand deals, according to people familiar with the discussions. YouTube has yet to finalise agreements, but is close to deals with several creators, the people said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is offering millions of dollars to some of its most popular creators to keep their videos exclusive to the platform for a specified period, as it seeks to counter Netflix&#8217;s growing push to lure top YouTube stars, Bloomberg News reported. The payments could come through direct financing of programmes or by giving creators a share of major brand deals, according to people familiar with the discussions. YouTube has yet to finalise agreements, but is close to deals with several creators, the people said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1030272","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1030272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1030272"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1030272\/revisions"}],"predecessor-version":[{"id":1030293,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1030272\/revisions\/1030293"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1030272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1030272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1030272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}