{"id":1030168,"date":"2026-08-20T10:47:24","date_gmt":"2026-08-20T05:17:24","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1030168"},"modified":"2026-08-20T10:47:24","modified_gmt":"2026-08-20T05:17:24","slug":"infosys-aster-named-leader-in-everest-groups-marketing-transformation-services-peak-matrix-2026-what-it-means","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/20\/infosys-aster-named-leader-in-everest-groups-marketing-transformation-services-peak-matrix-2026-what-it-means\/","title":{"rendered":"Infosys Aster named leader in Everest Group\u2019s Marketing Transformation Services PEAK Matrix 2026: What it means"},"content":{"rendered":"<p>Infosys Aster, the AI-amplified marketing suite from Infosys, has been recognised as a Leader in Everest Group\u2019s Marketing Transformation Services PEAK Matrix Assessment 2026. Everest Group evaluated and categorised 29 service providers in the assessment based on their vision, capabilities and market impact. The recognition highlights Infosys Aster\u2019s AI-first capabilities, proprietary intellectual property and ecosystem partnerships for marketing transformation. Everest Group also noted Infosys\u2019 capabilities in agentic commerce and its Adobe-led marketing transformation proposition.<\/p>\n<p>Nitish Mittal, Partner, Everest Group, said, \u201cThe marketing and experience services market is entering a new phase as enterprises seek end-to-end marketing transformation amid budget pressures, demand for measurable outcomes, and growing adoption of AI and agentic AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infosys Aster, the AI-amplified marketing suite from Infosys, has been recognised as a Leader in Everest Group\u2019s Marketing Transformation Services PEAK Matrix Assessment 2026. Everest Group evaluated and categorised 29 service providers in the assessment based on their vision, capabilities and market impact. The recognition highlights Infosys Aster\u2019s AI-first capabilities, proprietary intellectual property and ecosystem partnerships for marketing transformation. Everest Group also noted Infosys\u2019 capabilities in agentic commerce and its Adobe-led marketing transformation proposition. Nitish Mittal, Partner, Everest Group, said, \u201cThe marketing and experience services market is entering a new phase as enterprises seek end-to-end marketing transformation amid budget pressures, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-1030168","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1030168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1030168"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1030168\/revisions"}],"predecessor-version":[{"id":1030169,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1030168\/revisions\/1030169"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1030168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1030168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1030168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}