{"id":1029142,"date":"2026-08-17T07:45:56","date_gmt":"2026-08-17T02:15:56","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1029142"},"modified":"2026-08-17T07:51:04","modified_gmt":"2026-08-17T02:21:04","slug":"end-of-cheap-data-why-airtel-phasing-out-rs-299-plan-signals-industry-wide-tariff-shift","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/17\/end-of-cheap-data-why-airtel-phasing-out-rs-299-plan-signals-industry-wide-tariff-shift\/","title":{"rendered":"End of cheap data? Why Airtel phasing out Rs 299 plan signals industry-wide tariff shift"},"content":{"rendered":"<p>Bharti Airtel has discontinued several of its cheaper prepaid data packs earlier this week, including a Rs 299 plan that offered 1GB a day. The move is essentially seen as a step to nudge subscribers towards pricier options. Is this the beginning of a broader trend? Axis Securities believes so. <\/p>\n<p>As per a recent report by Axis Securities, this pattern will likely continue through the rest of the financial year, as operators lean on premium plans, data-hungry customers and new business lines to lift revenue, even as the pace of network spending starts to ease.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel has discontinued several of its cheaper prepaid data packs earlier this week, including a Rs 299 plan that offered 1GB a day. The move is essentially seen as a step to nudge subscribers towards pricier options. Is this the beginning of a broader trend? Axis Securities believes so. As per a recent report by Axis Securities, this pattern will likely continue through the rest of the financial year, as operators lean on premium plans, data-hungry customers and new business lines to lift revenue, even as the pace of network spending starts to ease.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1029142","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1029142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1029142"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1029142\/revisions"}],"predecessor-version":[{"id":1029159,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1029142\/revisions\/1029159"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1029142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1029142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1029142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}