{"id":1028924,"date":"2026-08-15T08:46:31","date_gmt":"2026-08-15T03:16:31","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028924"},"modified":"2026-08-15T08:48:13","modified_gmt":"2026-08-15T03:18:13","slug":"digital-commerce-deepens-fmcg-premiumisation","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/15\/digital-commerce-deepens-fmcg-premiumisation\/","title":{"rendered":"Digital commerce deepens FMCG premiumisation"},"content":{"rendered":"<p>Digital commerce is emerging as a key driver of premiumisation in India\u2019s fast-moving consumer goods (FMCG) market, with affluent consumers using e-commerce and quick commerce to buy more categories, larger packs and multiple packs, market researcher Numerator (formerly Kantar) said on Thursday. <\/p>\n<p>An analysis of 3,500 affluent and premium-oriented households, or \u201cpremium boosters\u201d, across metros and mini metros during October 2025-May 2026 shows these consumers are going beyond simply trading up to expensive products. They are increasing the depth of consumption across FMCG categories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital commerce is emerging as a key driver of premiumisation in India\u2019s fast-moving consumer goods (FMCG) market, with affluent consumers using e-commerce and quick commerce to buy more categories, larger packs and multiple packs, market researcher Numerator (formerly Kantar) said on Thursday. An analysis of 3,500 affluent and premium-oriented households, or \u201cpremium boosters\u201d, across metros and mini metros during October 2025-May 2026 shows these consumers are going beyond simply trading up to expensive products. They are increasing the depth of consumption across FMCG categories.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1028924","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028924"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028924\/revisions"}],"predecessor-version":[{"id":1028948,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028924\/revisions\/1028948"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}