{"id":1028521,"date":"2026-08-13T08:14:17","date_gmt":"2026-08-13T02:44:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028521"},"modified":"2026-08-13T09:43:54","modified_gmt":"2026-08-13T04:13:54","slug":"airtel-drops-rs-299-plan-in-arpu-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/13\/airtel-drops-rs-299-plan-in-arpu-push\/","title":{"rendered":"Airtel drops Rs 299 plan in Arpu push"},"content":{"rendered":"<p>Bharti Airtel has removed its Rs 299 prepaid plan, along with three other plans, effectively pushing a large chunk of its prepaid customers towards higher-priced packs as it looks to lift average revenue per user (Arpu) without raising headline tariffs. <\/p>\n<p>The company has discontinued the Rs 299, Rs 579, Rs 619 and Rs 649 plans. With the Rs 199 plan remaining available, customers now move directly to Rs 349, followed by the Rs 399 plan. The Rs 299 plan offered 1.5 GB of data a day for 28 days, while the Rs 349 plan offers 2 GB a day for the same validity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel has removed its Rs 299 prepaid plan, along with three other plans, effectively pushing a large chunk of its prepaid customers towards higher-priced packs as it looks to lift average revenue per user (Arpu) without raising headline tariffs. The company has discontinued the Rs 299, Rs 579, Rs 619 and Rs 649 plans. With the Rs 199 plan remaining available, customers now move directly to Rs 349, followed by the Rs 399 plan. The Rs 299 plan offered 1.5 GB of data a day for 28 days, while the Rs 349 plan offers 2 GB a day for [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1028521","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028521"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028521\/revisions"}],"predecessor-version":[{"id":1028541,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028521\/revisions\/1028541"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}