{"id":1028497,"date":"2026-08-13T07:42:53","date_gmt":"2026-08-13T02:12:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028497"},"modified":"2026-08-13T07:49:33","modified_gmt":"2026-08-13T02:19:33","slug":"tv-ad-demand-weakens-as-ratings-blackout-enters-festive-season","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/13\/tv-ad-demand-weakens-as-ratings-blackout-enters-festive-season\/","title":{"rendered":"TV ad demand weakens as ratings blackout enters festive season"},"content":{"rendered":"<p>Mumbai: Television broadcasters are bracing for a potentially tougher festive advertising season if the TV ratings blackout continues. It comes at a time when the industry is already facing headwinds from subdued advertising demand due to macroeconomic pressures, cuts in fast-moving consumer goods spending and the shift of ad spending to digital video and connected TV. <\/p>\n<p>TV reach stood at 732 million and weekly impressions totalled 27.1 billion during the June quarter till the 24th week of the year, according to Broadcast Audience Research Council (BARC) data for the All India 2+ years audience. A year ago, weekly reach and impressions stood at 748 million and 28.4 billion, respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Television broadcasters are bracing for a potentially tougher festive advertising season if the TV ratings blackout continues. It comes at a time when the industry is already facing headwinds from subdued advertising demand due to macroeconomic pressures, cuts in fast-moving consumer goods spending and the shift of ad spending to digital video and connected TV. TV reach stood at 732 million and weekly impressions totalled 27.1 billion during the June quarter till the 24th week of the year, according to Broadcast Audience Research Council (BARC) data for the All India 2+ years audience. A year ago, weekly reach and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1028497","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028497"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028497\/revisions"}],"predecessor-version":[{"id":1028498,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028497\/revisions\/1028498"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}